Marketing Plan to Sell Your House
The four most important things I focus on when I am selling a house are:
✅ Presentation of the home/condo
✅ Marketing the home/condo
✅ Pricing the home
✅ Servicing all parties involved
If you don't do any of these right, you may leave money on the table.✅ Home Cleaning Service
✅ Home Staging
✅ Professional Real Estate Photography ✅ State-Of-The-Art 4K Video Tours ✅ Aerial Photography
✅ Twilight Photography
✅ Online Presence
✅ Social Media Exposure
✅ International Exposure
✅ Email Marketing
✅ Feature Magazine
✅ Print Media
✅ 'Just Listed' Postcards
✅ Open Houses
✅ Negotiate To Get You The Best Price Possible
✅ Nurture Buyers
✅ Ongoing Communication
COMPETITIVE COMMISSION PACKAGE
It's time to get real about commissions. You deserve a fair shake in the industry, and that's why our competitive commission packages are tailored to fit your specific needs. Whether you're listing a single-family home or a sprawling estate, we have the perfect plan for you! So seize the advantage and list with us today!Click here to see our Commission Packages
With 95% of all home buyers seeing properties online before ever visiting in person, it is essential that you make sure your pictures and descriptions reflect the best version of your property so when competing with other sellers.
Home Cleaning Service
When preparing your house to be listed for sale, it is critical to declutter and deep clean it thoroughly, which is often considered a daunting task for many sellers. Decluttering is the process of de-personalizing your house (e.g., removing family photos, eliminating excess furniture) to allow prospective buyers to envision themselves living in it. This is why we offer a complimentary deep cleaning service. My cleaning partners know how to deep clean a house and prepare it for the market. Offering this service is one of the many ways my team and I help to alleviate the stress a seller may experience when listing their home.
We are proud to offer complimentary staging services that will help maximize your property's selling potential. Our team has everything from lighting and furniture to accessories such as wall paintings or mirror sets for ceilings to make sure buyers can envision themselves living at home with their new owner! We also work hard on making houses smell fresh when prospective clients walkthrough by ensuring all dirt is shovelled away before entering any interior space. Here are some of the benefits of staging a home:
- Staged homes sell for 3% - 5% more than homes that are not staged.
- Staged homes spend half as much time on the market compared to non-staged homes.
- Buyers that have viewed a staged home online are 46% more willing to follow up with a walkthrough appointment in person.
- 81% of buyers find it easy to visualize the property as a future home when it is.
- Our Staging services include everything from lighting to making sure the house smells fresh when the buyers walk in.
Professional Real Estate Photography
90% of all interested buyers begin their search online for a property to purchase. This means that the quality of photos taken and included in a listing can influence a prospective buyer's decision to view the property in person and, ultimately, make an offer.
Investing in professional real estate photography is considered as important as any other aspect of the business. High-quality photographs attract more qualified, serious buyers to not only an online listing but in person and will help your property sell quicker and potentially for a higher purchase price; it is part of the overall brand and marketing strategy.
Here are some interesting statistics about professional real estate photography:
- Professional photographs receive an average of 61% more views
- online than non-professional pictures.
- A real estate photographer will know how to showcase your
- a home properly and highlight features that a potential buyer may
- be interested in.
- The average amount of time your home is on the market can also significantly decrease by using a professional photographer.
State-Of-The-Art 4K Video Tours
Imagine being able to virtually show off your home at any time of day without actually getting up from the couch. You can have an open house accessible only by prospective clients on-demand, and it doesn't even need you or me to be there! A 4k video tour allows interested prospects a walkthrough experience almost as if they were visiting your home in person.
A 4k video tour is posted on the MLS, Realtor.ca, MoveWithManoj.ca, RE/MAX, LuxuryHomes.com, YouTube, Google and many other online platforms to attract a more significant number of potential buyers.
Aerial photos can allow a prospective buyers to appreciate your home and the surrounding landscape's size and scope, which will capture their interest and encourage them to view the property in person. We will include this as a complimentary service if deemed suitable for your property. With hundreds of houses listed on the market, differentiating your listing is essential.
Professional real estate photos at dusk often capture facets of a home that daytime photos cannot. That short transitionary period in a given day from light to dark produces some of the most beautiful exterior shots of a property, often showcasing a warm light and soft glow, and highlighting things like landscaping and architectural design. Twilight Photos are not often seen on the MLS and can make your property stand out to attract more serious potential buyers.
An effective marketing strategy is a critical component of selling your house quickly and for top dollar. Before listing your property, a marketing plan is developed with a particular focus on the following features: square footage, lot size, location of neighbourhood, demographics and market conditions. Our goal is to ensure that you receive the highest purchase price possible in the shortest amount of time.
I will not only showcase your property on standard websites like the MLS, Realtor.ca, etc., but I will pay high-traffic sites to showcase your home to prospective buyers. Of course, there is a fee for this, but you will receive it complementary in our service package, and I will showcase your property on the first page as home buyers search in your city or neighbourhood. Some of these sites are REW.ca, Point2homes.com, HomeFinder.ca, and luxuryhomes.com are examples of a few that we use to drive greater visibility interest and attract serious offers.
Also, we market properties through Google AdWords, which generates a significant increase in leads compared to other marketing channels. www.MoveWithManoj.ca also sees thousands of visitors per month, which will view your property on the 'Featured Listings' page section.
www.MoveWithManoj.ca generated 103,000 visitors in 2021 and 7.59 Million impressions on google
Our innovative advertising strategies can make sure your property gets seen by thousands of people. We showcase your home on all our social media platforms and then take it one step further to advertise in those specific areas depending on what's best for different homes! This is a paid marketing campaign, so be assured that every penny spent will bring results.
As a member of an elite group of real estate agents, I have access to showcasing your property globally. I can attract foreign buyers through 108 portals in 65 countries through listglobally.com.
Listings are also featured on Remax.ca & RE/MAX Global, allowing buyers to view a particular listing in 36 languages, across 133 countries, with prices shown in 45 different currencies. RE/MAX is the number one international real estate brand and sells the most real estate worldwide.
My website sees thousands of visitors in any given month, many of whom sign up to view listed properties of interest based on individual search criteria they have selected. I can drill down to the buyers looking for similar homes on my website and email them your home listing, followed by a phone call to invite them for an in-person showing.
I also email top realtors within a listed property's neighbourhood and my network of realtor colleagues and friends to spread awareness and generate interest. On top of this, I distribute an email with all new daily real estate listings to approximately 650 RE/MAX Premier real estate agents.
A feature magazine showcases various aspects of a property for sale and lists its distinctive attributes, including amenities in the surrounding neighbourhood (e.g., schools, shopping malls, grocery stores, restaurants). This provides potential buyers with a visual representation of what a property has to offer to make an informed decision on whether to purchase it or not.
For marketing and advertising purposes, there is still a large demographic who attribute value to print media versus digital media when it comes to new real estate listings and open house information. For this reason, my team and I have partnered with various local newspapers and real estate magazines, including the following, to ensure that this information is readily available:
- Homes and Land
- Vaughan Citizen
- Real Estate Free Guide
- The Guardian newspaper
'Just Listed' Postcards
We mail out Just Listed postcards to generate some buzz in the neighbourhood. These postcards announce to everyone in the community that your home is on the market, and they're a great way to entice family members and friends of neighbours to consider relocating to the same great community. Plus, if you choose to hold an open house, these postcards will help attract potential buyers already living within the same neighbourhood looking to upsize or downsize.
Thousands of real estate agents and companies are still using this tried and true method to reach out to neighbours and inform them about current listings and upcoming open houses. With so many people renting or looking to downsize, upsize or find a home for a family member, there's value in reaching out to those who live near listed properties.
Open houses are an essential marketing method in showcasing a home to potential buyers. Sellers have the option to hold one or more open houses with a registered real estate salesperson from my team, in addition to advertising through MLS, Realtor.ca, all social media outlets, print media and open house road signage. A state-of-the-art 4k video will also be created and shared with thousands online.
PRICING THE PROPERTY
Price and Pricing strategies are always changing. We can discuss this in person during our interview process
SERVICING ALL PARTIES INVOLVED
Negotiate To Get You The Best Price Possible
When you list with me, I will ensure that your house is priced to sell to receive the most significant value possible in the shortest amount of time. I have negotiated thousands of deals and possess all the tools and skills necessary to sell your house for the highest value successfully.
Even after all of the required documentation is signed and processed, my team and I will remain accessible to ensure a smooth closing. We follow up with lawyers, the buyer's realtor, financial institutions, and lenders to meet the strict timelines so all parties are satisfied. We work, on your behalf, to avoid the unnecessary stress often involved at the final closing.
It is essential to generate leads and nurture prospects to ensure a positive outcome for each party involved in a real estate transaction. This is made possible through the extensive knowledge, expertise and experience my team and I have in managing all facets of the home selling and buying processes. We pre-qualify all buyers with a well-known and reputable mortgage specialist before presenting any offers to the seller.
We keep you in the loop with our ongoing communication system from start to finish. You'll get weekly updates on your property's progress, from showing appointments and feedback to marketing results and local market trends. Plus, you'll always be aware of any new listings in your neighbourhood. So whether you choose a meeting or a phone call each week, rest assured that you're always in the know.
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THANK YOU FOR REVIEWING MY MARKETING PLAN TO SELL YOUR HOUSE