Why Your Home's Screen Appeal Matters When Selling?

With open houses being cancelled and home showings shortened due to the ongoing pandemic, the real estate market started to rely extensively on the internet. With GTA, homebuyers buying homes online (sometimes even sight unseen) and sellers putting more effort into online marketing, mainly by adding a virtual home tour to their online marketing strategy. If you are also thinking about selling your home, and you are not sure how to go about marketing under the current conditions, here are a few tips on boosting your home's screen appeal and attracting a larger pool of GTA homebuyers.

Dust, clean and stage to boost screen appeal.

As we said, even if the interaction with GTA homebuyers is primarily online, as a seller, you are still supposed to prep your home in the same way as if you were hosting home showings. The house still needs to look neat, organized and optimized, so you should update, clean up, declutter and stage as you usually would. After all, you are still looking to showcase your home's maximum potential, and homebuyers will notice the difference between a professionally staged listing and one that is not. It will definitely increase your odds of selling your home faster and at the desirable price.

Make sure every corner reads well on camera.

When you are done with cleaning and staging, it is time for the camera shoot. To make an excellent impression among homebuyers, it is best to go with a professional photographer who will know how to work the lighting and find the perfect angle. Professional photos always stand out and attract more attention. Photos taken with the cell phone are often overlooked as they often fail to showcase the selling features in an appealing way. If you work with a real estate agent (and you should), they will probably refer an excellent and reputable photographer as well as give you advice on what kind of lighting works well in photos and which selling features you should focus on. Contact Manoj Kukreja for more info on prepping your listing and everything that goes with it.

Offer a virtual home tour.

A virtual home tour has been a blessing for many GTA sellers ever since the pandemic hit. It enables homebuyers to take a peek into your listing via video, where they can see not only the layout but also every corner of the home. Again, make sure to work with an experienced real estate agent who will make a professional video and distribute it through different channels to secure maximum exposure to your listing. Virtual home tours give a better insight into your home than photos, and homebuyers love it, especially if the home displayed is a real eye-catcher, so again, make sure your home looks at its best in the video.

If you want to know more about the secrets of a perfect listing and the perfect sales strategy in the GTA, make sure to reach out to Manoj Kukreja and ask anything you want to know about selling your home in the GTA.